Transform Your Business with Innovative Promotional Gift Item Ideas

The market is saturated with different types of businesses and because of this reason, there is a great need for business owners to always be on the lookout for creative and innovative ideas on how to move their businesses forward.

Marketing and publicity over the years have been done by media advertising and in recent years Facebook Ads and Google AdWords have been the trend for marketing of businesses. These methods of advertising and publicity yield little results but require a significant amount of money. This is why as a business owner or manager, you need to think of the best effective ways to market your business that you won’t need to spend a huge amount of money.

Promotional gift items have been found to be an effective way to promote and market businesses either as a start-up business or business that is already in motion. These gift items include pens, books, journals, umbrellas, cups, e.t.c. These are low-cost items but make a great impact for advertisement and publicity purposes.

How Promotional Gift Items can Transform Your Business


1. They make an Impression – Study has shown that 52.1% of people have positive feelings towards a company or business after receiving gift items from the company. This means that promotional gifts provide loyal customers for your business which invariably leads to more revenue.

2. They broaden your reach – Traditional advertising is limited to specify area, city or country but promotional gifts get to reach more people even people from other countries. For example, you give someone a pen as a promotional gift, the person can travel with that pen to another country, hence that person has invariably publicized your business to other people from that country.

Traditional advertising is also limited by time because business owners can’t keep paying large sum of money over a long period of time for advertising but promotional gifts such as cups, books, umbrellas, can last for years.

3. Easily remembered by customers – A study shows that 76.2% of people that received promotional gifts from a company were able to remember the actual product, the company and the message associated with the promotional gifts after 2 years. This means that people will not easily forget your products or services when you give them promotional gifts.

4. They help to increase sales – Promotional gifts have been found to increase sales for businesses. When consumers receive promotional gifts from you, there is a high tendency that they will patronize your business anytime they require your products or services.

5. People appreciate them – Everybody likes to receive free gifts and everyone appreciate free gifts. People take promotional gifts as special because they are given to them freely. As a business owner or manager, when people appreciate the gifts you give to them, they invariably appreciate your company or business.

More business owners have taken to the idea of promotional gift items as ways to publicize and transform their businesses, so take advantage of this easy but effective ways to market your business and transform it to a higher level.